We built a four-pillar content engine so his profile became a trusted fintech feed, growing from 2,279 to ~6,000 followers in a few months.
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A fintech founder and payments strategist with over 15 years of experience across the US, EU, and the Middle East.
He now leads an Open Banking platform focused on Saudi Arabia and the UAE.
Despite his impressive career, his online presence didn’t reflect the level of influence he had in the industry.
He wanted to build his personal brand online to reach three goals:
We interviewed the founder to learn more about his expertise and the upcoming initiatives he wanted to highlight.
Based on this input, we mapped out a LinkedIn content strategy designed to boost his follower base and turn his profile into a trusted resource for fintech professionals.
The strategy focused on four key pillars of his expertise:
We organized the topics of these pillars into various content buckets, including thought leadership, educational insights, news commentary, and case studies. The primary target audience was fintech founders, banking executives, and investors.
In execution, we began by sharing daily posts, testing different content formats and topics over several weeks. After three months of continuous testing and optimization, we gained insights into what resonated most with his audience.
That way, we doubled down on the content that worked best while continuing to explore new ideas as we went.
In the fourth month, we refined the content strategy by focusing on the highest-performing content based on our extensive testing.
From that point on, 1–2 posts went viral on average each week.
As a result, his followers grew from 2,279 to around 6,000 in just a few months.
And as his LinkedIn profile gained traction, he attracted more business opportunities and partnership discussions with key decision-makers in the fintech and banking sectors.
Through consistent, high-value content, the client has now built a strong online presence and become a trusted voice in the fintech community.
Before and After Snapshot
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