We aligned website copy, LinkedIn, and investor materials so Thimsa’s value was clear and interest converted into leads.
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Thimsa is a fintech app offering open banking services in the GCC. It helps businesses manage payments, invoicing, and cash flow in one integrated platform to make financial processes faster and more efficient.
As Thimsa prepared for launch, the team wanted to achieve two goals simultaneously:
Working closely with the founders, we started by developing a messaging strategy to target both investors and customers.
The strategy outlines a content mix that spans multiple media formats (social posts, web copy, and videos) and platforms (LinkedIn, website). It consists of two main content pillars:
The next phase of the strategy was to gradually introduce pre-launch messaging to generate early awareness and build credibility ahead of the app’s release.
We started with the foundations: the website and LinkedIn presence. Thimsa’s previous web copy highlighted the product, but it was packed with jargon and AI phrasing, making it hard to follow.
We rewrote the website copy to make it clear and tailored for both investors and prospects. We also created a landing page to capture early leads from brand and founder content.
At the same time, we shared founders’ and brand content on LinkedIn, focusing on GCC-specific challenges in financial services and how open banking could solve them.
All content was produced in Arabic and English to connect with the diverse GCC audience.
The LinkedIn page grew steadily, and the website and landing page attracted consistent visitors and sign-ups. Growth was gradual, but the strategy helped Thimsa establish credibility and presence ahead of the app launch. This built a solid foundation for future campaigns.
Thimsa’s team was also actively working on fundraising. To support their efforts, we developed investor materials, including pitch decks, brochures, company profiles, and an investor video.
All these assets explained what the company does and highlighted the metrics investors want to see.
Everything we built for Thimsa worked toward the same goals: introducing Thimsa to the market to attract early adopters and creating investor-ready messaging to support fundraising.
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